RTL4 launches the social media experiment Tweetweek

Ever wanted to take a sneak peek behind the curtains of your favorite show? Well, this week might be your chance. Today Dutch television station RTL4 is starting a big social media campaign called RTL Tweetweek.

 

From the 25^th of February to the the 2^nd of March, numerous RTL-celebs will be posting exclusive behind the scenes info on Twitter during their shows. Notable shows include: 'Ik Hou van Holland', 'GTST', 'Life4You', 'RTL Boulevard', 'RTL Nieuws' and many more. Every day you can see which programs are participating on the special website www.rtltweetweek.nl. But the content doesn’t stop there, RTL Tweetweek gives you more.

In  the half hour after the program has ended, you will have the chance to ask questions to one of the stars. Q&A’s are possible with Jan de Hoop ('RTL Ontbijtnieuws'), Peter van der Vorst ('Mijn Leven in Puin') and a boatload of 'GTST'-actors (Ferri Somogyi, Gigi Ravelli, Everon Jackson Hooi and Marjolein Keunig). There is but one setback, an account on Twitter is a necessity. 

The fact that RTL4 uses Twitter to reach the audience is not really a surprise. It already features as a medium where people share their thoughts about what they just watched. These thoughts can now be organized with the help of the central hastag #rtltweetweek. Additionally, the celebrities in question already had Twitter accounts prior to the event, making it much easier to organize due to the large amount of followers. For anyone particularly interested in RTL Tweetweek, the account @RTLTweetweek was created. This serves as the central hub of all things related to the social media event.  

It seems that RTL sees huge possibilities in Twitter,  probably with regard to increasing people’s emotional involvement in their line-up. In the end, it’s all about the ratings and it will be interesting to see if the RTL Tweetweek-experiment pays off. Either way, the effect on social media use in television as a whole could be big.